Import PST into Office 365

Setup your 365 email account in Outlook 2010 locally.

In Outlook 2010 go to File -> Options – > Advanced – > Export – > Import from another program or file – > Outlook Data File (.pst) -> Browse to the pst

Your old PST has now being imported.

When you go to your online Office 365 Outlook account you will see that your mailbox there is now synced with your imported PST.

Zoetrope (YouTube link)

Office 365 for professionals and small businesses: A tour for administrators

Build your email list with QR Codes

Have you ever been at a coffee shop, at the gym or a trade show and you find yourself talking to someone who is interested in your business? So you ask if they would like to sign up for your email newsletter and they agree.

As predicted by Murphy’s Law, there will be no accessible computer in the area and you end up writing down their email address to add to the list when you get to the office. You may not add them until the next day and the decide they’re no longer interested so do not confirm their subscription. Or even worse, you are busy putting out fires at work and you forget to add them all together. Or, everything works out fine and they end up become one of your satisfied customers.

Luckily for you, we now live in the information age. With smart phones abound, there is a much easier way for your prospective customers to join your list. Even better, you do not need to own a smart phone to be able to make this happen.

QR Codes And How They Work

QR is short for “Quick Response” and you can see one to the left. Basically, a QR code is a 2D barcode that uses a pattern of squares instead of a linear row of lines like in the traditional UPC codes. That’s all well and good, but how does this help you?

I’m glad you asked. QR codes are the first time technology has merged the digital world with the real world and brought it mainstream. A QR code can be scanned using special apps (usually free) on smart phones.

QR codes can instruct smart phones to do many things including open a specific URL, call a phone number, send a text message, interact with social media, and display your contact information. The one we are interested in for this article is opening a specific URL for the purposes of getting someone signed up for your email newsletter.

Let’s replay the scenario from above. You meet someone who is interested in your business and they agree to join your mailing list. You ask them if they have a smart phone (they invariably say yes) and you present them with your business card or a simple piece of paper that has your QR code on it. That QR code takes them to a mobile optimized webpage which is created for easy viewing mobile phones. They enter their name and email address on that page and presto, they’re signed up.

Examples of QR Codes Ralph Lauren

Way back in 2008, Ralph Lauren started using QR code technology to shop via their smart phones. Their QR codes appear in store windows, mailers, and print ads. The QR code in this image linked savvy consumers to Ralph Lauren’s 2008 U.S. Open Limited Edition Collection. The 2008 U.S. open is of course long over so now the QR will take you to their online mobile optimized store. Check out by click on the image to get a bigger version of the QR code and then scan it with your smart phone QR code scanner app.

Best Buy

Upon entering a Best Buy you may be greeted by a large QR code that, when scanned, will explain what QR codes are, how they work and how to use them throughout the store. Each item in the store has a QR code beside it that will provide consumers with reviews, ratings and product details about the product.

Calvin Klein

The billboard featured in this photo was in NYC and it was big enough to be scanned from more than 100 yards away. Scanning this QR code took consumers to a 30 second Calvin Klein ad that was a little too racy to be played on TV.

How Can You Use QR Codes In Your Business?

Virtual Coupons

With “Virtual” coupons you can offer your customers both offline and online ways to cash in on discounts. All you have to do is place a QR code into a print ad and customers can scan to see your offer.

Website

With QR codes you can increase traffic to your website. Simply put QR code embedded with your homepage URL on all of your printed marketing material and your mobile customers will find you in no time.

Give Directions

Every business owner has spent a lot of time on the phone providing directions to their business to customers. Reduce those calls by including a QR code that takes customers to an online map and they’ll find your business with ease.

Personalized Advertising

Personalizing advertising is a proven method to increase conversion rates, so take it one step further to reap even great rewards. In your direct mail piece, add a QR code that takes each individual customer or prospect to a personalized page on your website.

Online Ordering

Place QR codes on menus, price lists, catalogs, fridge magnets and anything else you can think of so that your customers can scan and then order online via their smart phone. E-Commerce has never been this easy!

Scheduling

Never miss another appointment! You can link QR codes directly to schedules (transit timetables or event sessions) directly to your mobile phone calender so you can view them any time.

Branded Marketing Materials

QR codes allow your prospects and customers to fuse the real world with the digital world by connected your printed materials to online media (audio, video, personalized landing pages, etc).

QR Code Scanning Apps

iPhone – Neoreader Optiscan
Android – Barcode Scanner
Blackberry – Upcode Beetagg
Palm – QR deCODEr

Source – on3 Consulting Group

Indoor Navigation System using a modern smartphone

The need to create indoor navigation systems arises from the inaccessibility of the GPS in indoor environments.

Typical systems for pedestrian indoor navigation are based commonly on WiFi infrastructure for triangulated localization, RFID tags, foot mounted sensors, external compasses.

Differently from these systems our solution is solely based on the capabilities of a common smartphone. Our indoor navigator uses the motion sensors embedded in the smartphone to compute the correct position of the user.

You need only accelerometers, magnetometers, internet connection, camera, 2d barcodes.

No GPS, No Wifi infrastructure, No radio beacons.

How to Create Trackable QR Codes

New to QR Codes? Check out this primer first: Guide to QR Codes for Direct Marketers.

How to Create Trackable QR Codes?

A) Tracking QR Code Responses Using Google Analytics

If you have Google Analytics tracking set up on your website, using Google Analytics for tracking your QR Code visits will keep all of your data in one location, and allow you to track the online behaviors and conversion rates of your QR Code visitors.

Here’s how to set up QR Code tracking using Google Analytics:

1) The first step is to add tracking code to the URL of your target response page.

2) With your new link in hand (or in your clipboard), it’s time to create your QR Code. Go to http://zxing.appspot.com/generator/ or your QR Code generator. Select “URL” from the dropdown, paste in the url with the tracking code, and click “Generate.”

 

QR Code Generator

3) You now have a QR Code; download it and apply it to your direct mail piece, business card, billboard, t-shirt, or whatever else. When someone scans the code and visits your site, Google Analytics will track the visit and the associated source, medium and name.

4) After you’ve tested the QR Code, go into Google Analytics and navigate to Traffic Sources > Campaigns. You can sort by “Medium” and search for “qrcode” to see your test visit (Fig. 2).

 

Fig. 2: Viewing a test visit from a QR Code using Google Analytics

B) Using Bit.ly for Creating and Tracking QR Code

If you aren’t using Google Analytics, or just need a simpler process, the url shortening application Bit.ly is a great tool for tracking web traffic it redirects to your QR Code landing pages.

Here’s how to create a trackable QR Code using Bit.ly:

1) Create an account at http://bit.ly/.
2) Insert the target url into their url shortener. You’ll get a shortened url that looks something like: http://bit.ly/hXMCM1
3) In your list of shortened urls, you’ll see the target url, with a link beside it for the “Info Page” for the url. Click on it, and you’ll see tracking information and a QR Code for the shortened url (Fig. 3).
4) Right click on the QR Code image to save it; you’re now ready to use it on whatever marketing piece you’d like.
5) Now, whenever someone scans the generated QR Code, they’ll be directed to bit.ly, which will count the visit and automatically redirect the visitor to the target url. This will happen fast enough that users won’t even notice the redirect.

 

Fig. 3: Creating a trackable QR code using Bit.ly

6) You can then use the reporting tool on your Bit.ly account to track scans/visits via your QR Code

Thats it – these are two great (free) options for creating and tracking QR Codes.

Source – MAILPRINT

Tether with you Blackberry

Have you ever been stuck in an airport, hotel room, coffee shop, or on the road with no Internet? Frustrated paying a fortune for 30 minutes of internet service? Resorting to your Blackberry but wished you could use your laptop?

Tether is here to provide a solution to all those worries!

Tether is an application that allows your PC to take advantage of your Blackberry’s data plan, allowing you to access the Internet on your laptop anywhere there is cellular coverage from your BlackBerry.

Tether is easy to install, easy to use, works practically anywhere, and is cost effective.

Compatible Devices

BlackBerry: 7130, 8700, 8700c, 8700f, 8700g, 8700r, 8700v, 8703e, 8705g, 8707g, 8707h, 8707v, 8800, 8820, 8830, Bold 9000, Bold 9650, Bold 9700, Bold 9780, Curve 8300, Curve 8310, Curve 8320, Curve 8330, Curve 8350i, Curve 8520, Curve 8530, Curve 8900, Curve 8910, Curve 8930, Curve 8980, Curve 9300 3G, Curve 9330 3G, Pearl 8100, Pearl 8110, Pearl 8120, Pearl 8130, Pearl 9100 3G, Pearl 9105 3G, Pearl Flip 8220, Pearl Flip 8230, Storm 9500, Storm 9530/9530T, Storm2 9550/9520, Style 9670, Torch 9800, Tour 9630

Blackberry and BPOS – Exchange Online

Below you’ll find a description on using Blackberry Internet Service (BIS) with Exchange Online. It was created by the Microsoft Online Services Team.

This article provides instructions to connect your Blackberry Internet Service (BIS) account with Microsoft Online Services. BIS only provides e-mail synchronization with Exchange Online.

  1. Go to your wireless provider’s BIS site.
  2. Click Setup Account.
  3. Enter your e-mail address and password.
  4. At this point, BIS autodiscover prompts you for additional information. Select the radio button for the option I will provide the settings to add this email account, and then click Next.
  5. On the Select Account Type screen, select the radio button for the option This is my work email account, and click Next.
  6. On the Set Up An Existing Work Email Account screen, select radio button option for I can access my email account using a Web browser (Outlook Web Access), and click Next.
  7. Enter the OWA URL for your location as follows:

North America – https://red001.mail.microsoftonline.com
Europe – https://red002.mail.emea.microsoftonline.com
Asia – https://red003.mail.apac.microsoftonline.com
For “User Name”, enter the email address you use to sign in to Microsoft Online Services.
For “Password”, enter the password you use to sign in to Microsoft Online Services.
For “Email address”, enter the email address you use to sign in to Microsoft Online Services.
For “Mailbox name”, leave blank.
Your Microsoft Online Services e-mail account should now be successfully added to your list of “Valid Email Accounts” for Blackberry Internet Service. A new mailbox will appear on your Blackberry shortly.

The BIS infrastructure is run by Research In Motion and your wireless provider, and these instructions may change as the service is updated. As mentioned previously, BIS provides e-mail connectivity only.

Source – Office365Rocks